Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.
Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.
In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.
Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.
Over the course of his career, Phil has helped dozens of US start-ups and tech companies raise millions of dollars in strategic venture capital investment and cross-border licensing agreements in the Asia Pacific region; run the global retail and online sales divisions for a best-selling line of consumer software products; and started a software company in Asia, raising over $1M in venture capital funding, growing it to profitability with 25 employees, and then selling it three years later. The latter experience is what got him into SEO and Internet marketing — in short, by following the ROI trail to SEO.
Phil is fluent in Mandarin Chinese and has lived and traveled extensively in Asia for over ten years, based in Taipei, Taiwan, with stints in Beijing, Shanghai, and Hong Kong. He moved back to the United States in 2005 and currently lives in Overland Park, Kansas with his wife Vivian and twin sons, Ely and Ostyn.
Book: In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote the award-winning book, ‘SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs’.
Key Points In The Interview
[1:45] Who is Phil Singleton? Phil’s Intro.
[7:00] Does Email Marketing Still Work These Days?
[14:43] What To Look For When Hiring a Web Developer?
[33:12] Phil Singleton Gives My Website a Review.
[51:58] Google Search Evaluator guidelines.